Here's a comic book ad from the early 70's that I am certain spawned the phrase, "What the fuck?"
As is often the case with comic ads featuring, um, drawings of celebrities, a couple of kids are walking through a park or a landfill or something, and they spot a sports legend like Roger Staubach or Rick Berry and Dr. J shooting hoops or playing skittle ball. "Hey look!" the kids exclaim. "It's a drawing of (insert sports star name here)! Wow, and he's using a (insert name of product here)! Wow again!"
In this case, the kids stumble upon star quarterback Roger Staubach, who is hiding in some bushes keeping in shape with a gruelling solo game of skittle bowl. Excuse me, I mean Olympic-size skittle bowl. You think Heisman Trophy winner and Hall of Famer like Roger Staubach is going to mess with non-regulation skittle bowl? Don't be a fool.
Perhaps you're wondering why you've never heard of skittle bowl, much less Olympic-size skittle bowl?
It's a sad chapter in Olympics history that not a lot of people know about. I won't go into detail (this is a comics blog, after all) but from the year 1969-1972, skittle bowl ruled the Olympics, until the widespread doping scandal that led to the suicide of Albania's gold medal skittle bowler and brought disgrace upon the sport. Now skittle bowl has been cast aside in favor of trampoline and the biathalon, aka Finnish drive-by shooting.
What, you think I'm making this up?